I hold a pole-vaulting record and was once known as “the ambassador of pole-vault”.
I’ve traveled to 22 countries and fancy myself a cosmopolite.
I once held my breath for over 2 minutes.
I’ve led 14 special ops Marines into harm's way and now I lead my son's soccer team onto the pitch.
I sang for the Queen of England at Westminster Abbey.
I hiked up Mount Fuji wearing a 90-pound backpack.
As a club DJ, I’ve spun at clubs from the US to Japan.
I own 32 pairs of jeans.
I’ve been to Hell and back…it’s actually a lovely town in Norway.
I’ve been saved twice by a sleeping bag, once from a sandstorm and once from an avalanche.
I have two beautiful kids that remind me everyday that I need not take myself too seriously.
I convinced my best friend’s sister to marry me, while simultaneously convincing him not to kill me.
I believe better creative comes from vast experiences.
I also believe vast experiences come from curiosity, neither of which can you find in a cubicle.
Let's make things together.
My work has been featured at various award shows including:
Cannes | Silver
Cannes Glass Lion - For Change | Silver
HOW International Design Magazine | Design & Advertising Feature
Summit International Awards | Best in Show
International Creativity Awards | Platinum (2)
Interactive Media Awards | Best in Class (3)
Internet Advertising Competition | Best Beverage Integrated Ad Campaign
Internet Advertising Competition | Best Computer: Software Website
Web Awards | Automobile Standard of Excellence
Web Awards | Software Standard of Excellence
Web Awards | Best Restaurant Website
Summit Creative Awards | Best of Show Print
Hatch Awards | Multiple Gold, Silver and Bronze (42)
London International Awards | Best in Show
IAC AWARD | Gold
MIDAS International | Gold (2)
MITX | (3)
Digital Out Of Home Awards | Best in Show
Digital Out Of Home Awards | (3)
It's not every day in advertising that you are able to make a real difference in the world, I am humbled to have been a part of this labor of love, together with my creative partner Kaitlin Strovink and the amazing team out of NY! Dedicated to my wife Leah Perez who has made me a better man and continues to show me what a strong woman looks like! And to Mikayla Perez and Tessa Strovink who will grow up to show us all!
In partnership with Getty Images and GirlGaze Dove is launching Project #ShowUs, the world's largest image bank created by women, non binary and female-identifying to break beauty stereotypes in over 39 countries and counting. Over 5,000 images of true-to-life depictions with absolutely no digital distortion. Available to all media & advertisers because if we are part of the problem we can also be part of the solution. It's time we show women as they are, NOT as others believe they should be.
879M Global reach
100% Social positive sentiment (trendkite)
15,175K new followers
85,000K Hand raisers
Getty Images stats for launch month
550 companies downloaded #ShowUs images - These companies were a mix of Fortune 500 brands across Advertising agencies (68%), Corporations (15%) and Media Companies (17%).
20,000 Image Downloads
17,000% increase page views to site during launch week
Ad Age (Top 5 ads)
Ad Week USA
All Things Hair USA
Biz Community SOUTH AFRICA
Cosmetics Design USA
Creative Insights USA
Dazed Digital USA
Digital Agency Network
Dove PR WIre UK
Fast Company USA
Fastmoving SOUTH AFRICA
Global Cosmetics News
Marie Claire France FRANCE
Marketing Dive USA
Marketing Interactive MALAYSIA
Modern Marketing SOUTH AFRICA
PR Newswire USA
PR Week USA
Strategy Online CANADA
The Drum USA
UK Evening Standard UK
Mumbrella Industry Blog AUSTRAILIA
SBS Australian News
Grazia MIDDLE EAST
W Magazine USA
Hair comes in all types of textures and weights but when it comes to conditioners you’d be hard pressed to find a texture or weight that’s made for your hair.
Dove wanted to change that with their new line of conditioners, Créme for thick hair, Foam for fine delicate, and Milk Gel for fine damaged hair, so they Introduced Dove UltraCare conditioners with nourishing care that truly gets your hair.
We highlighted different types of textures with the corresponding conditioner for easy to get point of purchase displays. We also made a few online videos, because why not?
To celebrate Dove’s new line of UltraCare conditioners we commissioned an artist to create installations that represented each unique hair type, fine, fine damaged and thick hair. We then paired each hair type with the corresponding art installation/product line. We used real artists, not models or actresses. Oh, and yes, we conditioned their hair.
When it comes to pizza and beer Bruno is a big fan. Obsessed with Chef Andre's new Craft Pairings, Bruno finds his way into the kitchen to be part of something special. Introducing New Craft Pairings from brUNO!
ezCater is not about the individually wrapped lunch, it’s all about the spread. Because a good lunch, loves company.
Enough with the desktop dining, take a moment and eat with your team. Feed your next meeting with ezCater.
We’ve all been there, the dreaded lunchtime meeting with no lunch. This video ran in elevator placements nationwide reminding office workers not to be lame. Feed your next meeting with ezCater
Uno's needed a brand refresh to appeal to a younger audience, so we created an updated brand book, a new website, t-shirts, coasters, point of purchase, a pizza box, some cool partnerships and a brand spankin' new menu! Dishes are done man!
THE PERFECT PAIR.
Since the beginning, beer and pizza have been the perfect compliment for each other. So when we launched Uno’s new Craft pizza & beer menu in social, we wanted to celebrate this classic pairing with a some deliciously risqué fun. In partnership with an animation house, we developed Pizza and Beer characters and animated them in a series of vignettes that remind fans just how good pizza and beer are together.
Tinder click through rate benchmark is .50%
Buzzed: 4.44% CTR
Chill: 4.94% CTR
Hipster: 5.49% CTR
Pepperoni Drop: 5.05% CTR
VaVaVoom: 5.37% CTR
Before Noon: 4.83% CTR
I believe this is Dove's fastest product demo ever, don't quote me on that but I'm pretty sure it's true.
To show how fast Dove's new Dry Shampoo works we casted best friends Katie and Anne, not models or actresses just two friends that love binge watching on Hulu. We targeted other Hulu binge watching fans and created a :15 second product demo that ran on the streaming platform between episodes. It actually took me longer to write this description than it did to refresh Katie's hair.
The beauty of design for me has always been making the familiar strange, the simplicity of taking an object or a thought we know to mean one thing and broadening its definition. In the case of this logo, the universally known symbol for male also points in the direction of where the product is used. Ahem.
In collaboration with Second Story we launched a teaser for the first ever grand opening of the Nutella Café in Chicago!
We got fans and locals talking about the world’s first permanent Nutella Café.
Before the café opened its doors in downtown Chicago, we had an unprecedented opportunity to drum up excitement about this innovative retail experience.
First, we activated the construction site with mysterious silhouettes to pique curiosity and keep everyone guessing about the future of the space. Once news of the Nutella Café became public, we used six experience-driven window installations to announce the grand opening. With cheerful illustrations, dynamic displays, and clever copy, each whimsical window offered a sneak-peek into the sweet surprises one can only find at this delicious destination.
A former client I once had the pleasure of working with, while he was the head of marketing at Bertucci's restaurants, contacted me when he went on his own. He said he wanted to create a mobile pizza catering truck, he had me at pizza truck. This is the result of our new working relationship.
When your daughter is a national soccer star, you give her a brand, duh.
Hartford Funds wanted to be known for their global offerings, in an industry where they were barely noticed in this category. They were definitely competitive with a portfolio of strong performing funds, but just saying so would have gotten lost in a sea of sameness. So to add intrigue at the launch of this campaign we said very little about the funds themselves especially because this information was constantly changing. Instead we positioned Hartford Funds as the new face of global and let the intrigue alone bring financial advisors to us. Long story short, it worked.
At the Cannes Lion Festival in 2016, Publicis Groupe helped form Common Ground, a five-year commitment with Dentsu, Havas, IPG, Omnicom, and WPP, to help the United Nations meet their Sustainable Development Goals. Publicis’ goal is SDG 2: Zero Hunger. Coming out of Cannes, our job was to brand and help shape this 5-year initiative.
The Publicis One Table initiative invites everyone, from our 80,000+ employees to the global community, to come together around one table to help end the hunger crisis. With a website and toolkit of ideas to bring about change at an individual or organizational level, we’re asking everyone to play their part to help end the global hunger crisis. What will you bring to the table?
Petco Foundation was looking for a unique way of soliciting donations to help dogs get adopted, so we created a doggy treat dispensing billboard. You text us a donation and your pup gets a treat.
A Hangover Medicine.
A flooded market
A small budget.
One day to shoot two :15 spots.
No money for photography. (shot with an iPhone)
Idea: Can't help what happens the night before, Can help hangovers.
Media Impressions 77,945,576
Increased sales online 85%
Website visits 3,000% increase
Increased in-store sales 65%
A 21st century cheese shop in the heart of Brookline, Massachusetts wanted a new brand. The rest is herstory.
For every moment, there’s a pairing.
Total Wine & More is a brand built around a better store experience, and their associates go through special trainings to ensure they always guide customers to the right bottle. In the following print, we brought Total Wine’s portfolio and service story to life by reminding customers that finding right wine is about so much more than taste.
Surprisingly good service. Now everywhere in Boston.
In January 2016, Webster Bank purchased 17 CitiBank branches and moved to Boston. Our challenge was to introduce the brand to a city of new customers while bringing Webster’s service proposition to life.
When it comes to service, actions speak louder than words. So we built Webster on Wheels, a mobile banking center of sorts, and filled it with an army of Webster Bankers – who took to the streets to engage in acts of service for the community. After a week-long road trip, we’d served and met with thousands of Bostonians. More importantly, the brand broke through the noise with a simple message: That at Webster, service means so much more than lip-service. It’s a promise starting today.
Within the first 3 months, 250 million media impressions, 5,600 new accounts, and 120MM in balances.
They say a good art director is also a good copywriter, so here are a few spots and headlines I wrote with copywriters Chase Lucero and Kait Strovink.
Get thin with us.
With Uno’s trimming down their pizza with the new Chicago Thin Crust, we set out a playful invitation to pizza-lovers: Come get thin with us. The more you eat, the more “thin” you get. We had some good, old-fashioned fun with the language of fitness to spice up a tired category while keying into a real insight: That as good as the Chicago deep dish is, sometimes you’ve got to look out for your girlish figure. Based on the success of the summer launch, the campaign was extended through the fall and expanded to print and digital channels.
Results: Uno’s most successful product launch campaign to date.
Sugar Plum Lane is a jewelry shop specializing in charms, think Pandora but more expensive. One of the challenges with this project was designing a logo that would be legible etched on the back of a charm. Check out the results.
What do you do when you have a cool product but no money to promote it? You enlist your own children for the day and make a commercial. We rented a van, grabbed a few cameras, and took my kids out of school for the day #parentingWin. We shot the spot in 8 hours and it was cut and produced the very next day.
Result: The client saw an 800% increase in sales in the markets the spot aired.
Whether you’ve been driving trucks for years or you’re visiting the dealer for the first time, the Ram Towing & Payload Guide takes users step-by-step through the process. Interactive articles, specs and diagrams make towing accessible for beginner and expert users alike. Users can learn how to safely connect a trailer, brush up on their towing jargon, or enter a few pieces of key information to get printable, sharable specs on the truck that meets their needs.
Today, the Towing & Payload Guide gets 2,644 users per day, spending almost three minutes interacting with the guide, on average.
Year-over-year traffic has nearly doubled.
Currently, the Towing & Payload Guide is the most popular page on ramtrucks.com.
The future of growing is here.
Sprouts IO approached us with a small budget and big idea: Grow fresh produce indoors, year-round, from app-controlled system that learns from you. Our challenge for the brand was twofold: Inspire potential customers to join the grow-your-own movement while also convincing skeptics that this high-tech device was chemical-free and safe to use.
Working on a small budget, we created a brand look and feel, complete with custom photography, typography and tone of voice. We also shot and produced several videos including one for Kickstarter that helped them reach their fundraising goal of $100,000.
Carbonite was struggling with their identity, changing their brand multiple times in a few years. They were in need of a brand that would be recognizable in a saturated, comodidty product, market place. In addition to a recognizable look, Carbonite wanted a campaign that could sell their product features and would translate well to online advertising. Many of the online ads target audiences that could use cloud backup services with high level security from law offices to accounting firms. Here is the result.
Working with students from the Citizen School, whose mission is to help all children achieve their dreams was a rewarding experience. The goal was to help underprivileged students express their creativity by concepting and producing a video to promote First Night Boston. We had 24 hours to accomplish this assignment and needless to say we over delivered. Using the students themselves as the stars, we created a story of diversity, community, and art to promote a great event. In the second scene you will notice an easel with moving artwork, which I had all the students bring in and we brought their creations to life in the video. This piece was featured at First Night Boston and was given a standing ovation. The looks on the faces of these students made it hard for my eyes to resist the onion necklace I was wearing.
I started this project after the devastating hit Japan encountered from both an earthquake and tsunami. Having lived in Japan at one point, I was compelled to do something to help. The Tsunami Relief Poster Project was created so that the art community could get involved.
Participants donated any amount over $5 to download a hi-res, printable poster. The most popular posters became limited edition prints, for sale in our online store. And 100% of proceeds went to the Red Cross for disaster relief.
This was a short run social activation campaign targeting a very small niche audience for Dunkin' Donuts, the coffee drinking LFC fanatics. A throwback 8 bit video game was created so that fans could juggle like the LFC pros for a chance to win a trip to see the Reds play live.
Results: Overall the campaign had 4,192 hastag mentions, 9,214 Registration sign-ups, 2,417 email opt-ins, and one lucky winner!
Gig Poster for the band Endway, at the Hard Rock Cafe
The client wanted a campaign that would speak to contractors, and highlight all of the proprietary features of their products. Here is the result.
Samsonite luggage can outlast just about anything.
The first ad agency to trust me enough to give me a job, and to show my appreciation I made them this rad logo.
This was a holiday promotion for the JetBoil Java Kit, a coffee maker for outdoor enthusiasts. The microsite was complete with directions on how to use the product, testimonials from customers that were happy with their experience and a sweepstakes to win a year supply of coffee. A ton of hidden gems and an all around good time.
Various online ads, the first two are for the Ram Outdoorsman and the last one is for the Laramie Longhorn, the official sponser of the Kentucky Derby.
I designed a twelve page tour book, documenting the bands history from Nipmuc High School all the way to the Rock ‘n Roll Hall of Fame. The book was completed in four days with a rigorous approval process by all members of the band.
A fun side gig for Those BMX Kids.
Test Drive Online Takeover
This was an animated GIF used to sell the concept of a digital test drive for the 2013 launch of the Dodge Dart.
The ad allows you to peel out from what appears to be a standard online banner. Test drive the 2013 Dodge Dart across many of the brands social pages while prompted to explore, like, and even watch Dodge Dart rally car videos on Youtube. The banner culminates when you reach the Dodge website itself, so instead of a call to action (CTA) button on a banner, why not just drive yourself to the destination.
Product catalog design for Golite.
In America there is a gun for every woman, man, and child. As a former Marine I don't believe in restricting our constitutional rights, but holy shit with the gun related violence in this county, especially as it pertains to children, isn't it time we pull our heads out of our asses. I think so.
Poster body copy: In the next 3 hours, another bullet will leave a child dead. And another opportunity to stop this preventable tragedy will be lost. Common sense legislation can change this. We’re not calling for restrictions on our Constitutional Rights, only for the right to save lives. We are not anti-gun. We’re pro-life. Get involved. Stophandgunviolence.org
College of Agriculture
The Penn State Agricultural department struggled to get students to enroll in the study abroad program. Traditional advertising wasn't working, and cliché images of students in foreign countries were being ignored. I created a poster of a cow sick of seeing the same thing day after day, who decides to venture off and find a new pasture. With subtle hidden elements the poster became something fun to look at. The result was the highest enrollment rate the program had seen in five years. Ultimately making this the little poster that could!
College of Arts and Architecture
Alex Grey who’s work includes album art for Tool, Beastie Boys, Nirvana and more was a guest speaker at Penn State University. I was comissioned to do the poster for the event. The solution was simple and free of any frills propping his work on a typographic easel.
Dodge Dart Wifi Online Ad
This was an animated GIF used to sell the concept of a digital takeover for the 2013 launch of the Dodge Dart.
The online unit appears to be a standard ad unit but when the user hovers over the ad to engage with it, it sucks in the website to reinforce the car's WIFI hotspot feature.
Some memories through doodles:
1. when we first adopted our dog Chester.
2. My daughter's favorite outfit when she was six.
3, My son's road trip poop emergency.
Making characters from characters, custom made critters using the letters of a person's name. My wife and I started this small venture on the side and we've been having a blast ever since. See if you can find all the letters in each character!
When you are asked to brand an entire town for their 300th Anniversary, you do it. That is all.
When two rival agencies become “sister agencies” within the same holding company, there’s bound to be a little tension. We were tasked with making a talking heads video celebrating SapientNitro Boston & Digitas LLC Boston coming together under one roof – literally – in a brand-new Publicis-owned building in post office square.
Rather than interviewing leadership from the comfort of their own offices, we brought them together on a love seat – a cozy set-up that was sure to break the ice.
When a competitor puts out a cheap product and claims it can give you the same results as a state of the art Acquity UPLC system, we say hell nah!
Our response was simple:
If your laboratory demands the widest range of selectivities, increased loadability, and robust method development, you can only find it with the Acquity UPLC system from Waters. Despite what our competitors might say, only UPLC can give you UPLC results. Only from Waters.
Outvote is an app to get your friends to vote.
It exists because your friends don't vote.
Most of them want to, but they don't. :0(
Friends that get reminders are 2X
as likely to vote.
Outvote makes it easy to remind your friends. :0)